Privacy Policy

Last Updated: March 19, 2025

Orpheon Technologies Pvt. Ltd. ("us", "we", "our", "Company", or "Artham") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

Please read this Privacy Policy carefully. By accessing or using our platform, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect the following personal information:

  • Identity Information: Name, date of birth, gender, PAN (Permanent Account Number), Aadhaar number, and other government-issued identification details.
  • Contact Information: Email address, phone number, residential address, and other contact details.
  • Financial Information: Bank account details, income information, investment goals, risk tolerance, and other financial information necessary for providing our services.
  • KYC Information: Documents and information required to complete Know Your Customer (KYC) verification as mandated by regulatory authorities.
  • Account Information: Username, password, and other account-related details.

1.2 Usage Information

We may also collect information about how you use our platform, including:

  • Device Information: Information about the device you use to access our platform, including hardware model, operating system, unique device identifiers, and mobile network information.
  • Log Information: Details of your use of our platform, including access times, pages viewed, and the actions you take on our platform.
  • Location Information: Information about your location, which can be determined through IP address or other technologies.
  • Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar technologies. Please refer to our Cookie Policy for more information.

2. How We Collect Information

We collect information through various methods, including:

  • Direct Interactions: Information you provide when you register for an account, subscribe to a portfolio, complete forms, or communicate with us.
  • Automated Technologies: Information collected automatically through cookies, server logs, and similar technologies when you use our platform.
  • Third Parties: Information we receive from third parties, such as business partners, KYC verification agencies, and other service providers.

3. How We Use Your Information

We use your information for various purposes, including:

  • To provide, maintain, and improve our platform and services.
  • To process transactions and manage your account.
  • To comply with legal and regulatory requirements, including KYC and AML regulations.
  • To communicate with you about your account, our services, and promotional offers.
  • To personalize your experience and provide tailored content and recommendations.
  • To analyze usage patterns and improve our platform's functionality and user experience.
  • To detect, prevent, and address technical issues, fraud, and security breaches.
  • To enforce our terms and conditions and protect our rights and the rights of others.

4. Disclosure of Your Information

We may disclose your information to the following categories of recipients:

  • Service Providers: Third-party vendors who provide services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
  • Advisors: SEBI registered investment advisors whose portfolios you subscribe to, to the extent necessary for providing their services.
  • Regulatory Authorities: Government and regulatory authorities, including SEBI, tax authorities, and law enforcement agencies, as required by law or regulation.
  • Business Partners: Partners with whom we offer co-branded services or engage in joint marketing activities.
  • Professional Advisors: Accountants, auditors, lawyers, and other professional advisors in connection with the professional services they provide to us.
  • Corporate Transactions: In connection with a corporate transaction, such as a merger, acquisition, or sale of assets.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We regularly review our security practices and procedures to ensure they are appropriate for the nature of the personal information we collect and process.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements.

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

7. Your Rights

Depending on applicable law, you may have the following rights regarding your personal information:

  • The right to access and receive a copy of your personal information.
  • The right to rectify or update your personal information.
  • The right to restrict or object to the processing of your personal information.
  • The right to data portability.
  • The right to withdraw consent, where processing is based on consent.
  • The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us using the contact information provided at the end of this Privacy Policy.

8. Children's Privacy

Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

9. Third-Party Links and Services

Our platform may contain links to third-party websites, services, or applications that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of these third parties before providing any information to them.

10. Compliance with Laws and Regulations

We comply with all applicable laws and regulations, including but not limited to the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the SEBI (Investment Advisers) Regulations, 2013.

When the Personal Data Protection Bill or any similar legislation is enacted in India, we will update our Privacy Policy to ensure compliance with such legislation.

11. International Transfers

Your personal information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

Whenever we transfer your personal information to other countries, we will ensure that appropriate safeguards are in place to protect your personal information and that the transfer complies with applicable data protection laws.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at: privacy@artham.co

Grievance Officer:
Name: Aayush Jain
Email: grievance@artham.co
Address: Plot No. 4, Surya Prakash Bungalows B/h Nandi Park, Piplod,Surat-395007